In this chapter, we’ll talk about setting up your Facebook advertising account.
Among other things, you’ll find answers to following questions:
- What is Facebook Business Manager
- How to set up your Facebook Business Manager account
- How to access your Facebook advertising account
- How to navigate your Facebook advertising account
- How to manage Facebook Business Manager permissions
If you’re unsure how to get started with Facebook advertising, don’t worry – we’ve got you covered.
Up next, you’ll find step-by-step instructions for setting up your Facebook advertising account, including the guidelines for working with Facebook Business Manager and Facebook Ads Manager.
What is Facebook Business Manager?
Business Manager is a tool designed for managing your Facebook Pages and ad accounts.
By using Business Manager, you can:
- Manage access to your Facebook Pages and ad accounts – see who has access to your Pages and ad accounts and remove or change their permissions.
- Work with agencies – you can also share your Business Manager account with agencies so that they can help you manage your ad campaigns.
You can have multiple ad accounts and users all combined under your Business Manager account.
Here’s a quick overview of the two roles available in Facebook Business Manager: Admin and Employee:
There’s a different set of roles for Facebook ad accounts that you can also manage and edit in the Business Manager.
In order to start advertising on Facebook, you need a Business Manager account that manages at least one Facebook Page.
To add a Facebook Page:
- Go to Business Manager Settings.
- Under the People and Assets tab, select “Pages”
- Click on “Add New Page”
- Select one of the 3 options: “Claim a Page”, “Request Access to a Page” or “Create a New Page”
- If you choose to request access or claim a Page, enter the Facebook page name or URL
To add an advertising account to your Business Manager:
- Open your Business Manager Settings.
- Under the People and Assets tab, click on “Ad Accounts”
- On the right side of the page, select “Add New Ad Accounts”
- Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account”
- If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID)
Before you can start advertising, you’ll need to give Facebook additional account information and enter your credit card data.
Setting Up Your Ad Account Info
Fill in all the blanks by entering your company’s name, address, and other relevant information.
You can enter your billing information under the “Payments” tab by clicking on “Add Payment Method.”
If you’re a business in the EU, you’ll also be prompted to insert your VAT number. Facebook will also allow you to choose your billing currency and your timezone. Be extremely careful with this information as you won’t be able to change it once you’ve created your account.
After you’ve filled in your ad account information, hit the “Save Changes” button and move on to the “Billing & Payment Methods” page.
Setting Up Your Billing & Payment Information
Alright, let’s add your first credit card to your Facebook advertising account.To do that, you’ll need to navigate to the “Billing & Payment Methods” in the Business Manager menu.
You will land on the Billing page where you can:
- Add new payment methods
- Edit your current payment methods
- Set your account’s spending limit
To add a new payment method:
- Click on the green “Add Payment Method” button
- Choose the method you want to add
- Fill in your information
- Click on “Continue”
Facebook accepts multiple payment options, including credit cards and PayPal payments.
If you need additional help, here’s Facebook’s guide that explains how your ad billing and payments work.
Tip: Add multiple payment options
As you start advertising more and more, we suggest that you also add a secondary payment method. This way, should your primary card expire, reach the monthly limit, or be blocked for whatever reason, your advertising won’t stop being delivered to potential customers.
If your primary card billing fails, all of your campaigns will be immediately paused until you pay the outstanding balance. You’ll also have to manually restart them one by one. This is a tedious task if you’re running several campaigns. If you have a secondary payment method set up, Facebook will begin billing your secondary method and everything will keep working smoothly.
Editing Your Payment Options
If you want to make changes to your Facebook advertising payments, you can do it on the same page by clicking on “Edit Payment Methods.”
If you have entered multiple payment options, you can choose which one’s primary.
Note that you cannot delete your primary source, so you’ll need to make another option your primary source before removing your current primary payment method.
How and when are you billed?
You can expect a bill from Facebook on two occasions:
- At the end of every month
- When you reach your billing threshold (if you use direct debit to pay for Facebook ads)
The billing threshold means that your primary payment method will be charged every time you reach a certain billing threshold. The sum of the threshold varies based on your billing history.
The billing threshold means that your primary payment method will be charged every time you reach a certain billing threshold. The sum of the threshold varies based on your billing history.
This threshold will be pretty low when you first start advertising (usually $25), and you’ll be billed every time you spend $25 in Facebook Ads. As you keep spending and your payments are correctly processed, your threshold will be automatically increased to $50, $250, $500, and finally, $750.
These thresholds don’t have any direct impact on your advertising campaigns; they just affect how often you’ll be charged. The big advantage of having a high threshold is that you’ll have to deal with fewer invoices. If you want to change your threshold or have problems with billing, you can contact Facebook support.
Setting up the account spending limit
If you want to rest assured that your ad campaigns won’t exceed your monthly advertising budgets, you can cap your Facebook ad account spend.
This is also useful when working with agencies, whenever you want to be sure your consultant/agency won’t be able to spend more than you’ve planned.
Setting the limit is very simple. Just click the “Set Account Spending Limit” and set the amount.
Don’t set it too low or you’ll have to update it very often. Remember that each time the limit is reached, all of your accounts will be paused for at least 15 minutes.
As a final note, rest assured that the account spending limit doesn’t have any impact on your ad delivery pace.
Facebook Ad Account Limits
- A user can manage up to 25 ad accounts.
- An ad account can have a max of 25 users per account.
- A regular ad account can have up to 5,000 ads that aren’t deleted.
- A regular ad account can have up to 1,000 sets that aren’t deleted.
- A regular ad account can have up to 1,000 campaigns that aren’t deleted.
- An ad account can have up to 50 ads that aren’t deleted per ad set.
These limits only apply to non-deleted ads and campaigns. When you reach any of these limits, all you’ll have to do is delete old campaigns and their ads.
Review Your Notification Settings
It comes without saying that you’ll want to be informed about important updates happening on your advertising account.
Facebook Notifications are a good way to stay in touch with your campaigns. However, they can also flood your inbox very quickly, so you may want to change the frequency of email notifications you receive from Facebook.
To edit your notification settings:
- Go to the Ad Account Settings page (this is the same page where you set up your ad account’s information).
- Select “Notifications” from the menu on the left.
- Add or remove checkmarks in front of the notifications, depending on what you want to receive.
Set up your notifications so that you’ll get the most important notifications via email and others as Facebook notifications (that will appear in the top menu of your Business Manager, like in the image above).
Review Your Ad Account Roles
If you want to add new users and admins to your Facebook advertising account, navigate to the “Account Roles” menu tab
Here’s where you can add new users (invite your team members) and edit the existing users’ permissions
Once you’ve completed the account management and invited your team members, you’re all set.
Congratulations! You’re ready to go!
Your Facebook ad account is finally ready and waiting for you to set up those first campaigns!
