How To Use AdWords Attribution Models
How To Use AdWords Attribution Models There are more ways than ever to track and measure where your audience is coming from and how they are converting. However, are you …
Guide To URL Tracking In Google Analytics
Guide To URL Tracking In Google Analytics What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs …
Ultimate Guide To Google Ads Remarketing
Ultimate Guide To Google Ads Remarketing Remarketing in Google AdWords consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and …
The Ultimate Guide To PPC Marketing – Google Ads & Bing Ads
The Ultimate Guide To PPC Marketing – Google Ads & Bing Ads What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when …
3 Killer Strategies for Custom Affinity Audience Campaigns
Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google …
4 Custom Affinity Audiences To Try For Display Advertising
For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel …