The Ultimate Guide To PPC Marketing – Google Ads & Bing Ads
The Ultimate Guide To PPC Marketing – Google Ads & Bing Ads What is PPC? PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when …
PPC
3 Killer Strategies for Custom Affinity Audience Campaigns
Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google …
4 Custom Affinity Audiences To Try For Display Advertising
For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel …
Display Advertising for Lead Generation: One Approach
We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I …
Life Event Targeting Now Available To All AdWords Advertisers
Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around …
Guide to AdWords Smart Display Campaigns
AdWords Smart Display. What is it? How does it work? How should I set up the campaign? So many questions, so little time. Yet that’s what it’s there for, to …